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Results for: 3.1.1 Perform customer and market intelligence analysis (x)
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Balancing Customer and Enterprise Needs

Contact centers have the ability to collect massive amounts of customer information.

Type: Articles and White Papers  Topics: Customer Relationship Management, Customer-focused Processes and Functions, Customer Segmentation, Product and Service Innovation, Innovation  Processes: 2.1.2.2 Identify potential new products and services, 2.1 Manage product and service portfolio, 2.1.2 Define product/service development requirements, 2.2.2.2 Conduct customer tests and interviews, 2.2 Develop products and services, 2.2.2 Test market for new or revised products and services, 3.1.1.2 Identify market segments, 3.1 Understand markets, customers, and capabilities, 3.1.1 Perform customer and market intelligence analysis, 3.1.2.2 Determine target segments, 3.1.2 Evaluate and prioritize market opportunities, 3.1.2.3 Prioritize opportunities consistent with capabilities and overall business strategy, 3.2.1.2 Develop value proposition including brand positioning for target segments, 3.2 Develop marketing strategy, 3.2.1 Define offering and customer value proposition, 3.2.1.3 Validate value proposition with target segments  Industry: Computers, Electronics, Financial Services/Banking, Software 
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Using Customer Segmentation to Innovate

Customer segmentation is about more than marketing. It can translate into better new product/service development and innovation.

Type: Articles and White Papers  Topics: Customer Relationship Management, Customer-focused Processes and Functions, Customer Segmentation, Product and Service Innovation, Innovation  Processes: 2.1.2.2 Identify potential new products and services, 2.1 Manage product and service portfolio, 2.1.2 Define product/service development requirements, 2.2.2.2 Conduct customer tests and interviews, 2.2 Develop products and services, 2.2.2 Test market for new or revised products and services, 3.1.1.2 Identify market segments, 3.1 Understand markets, customers, and capabilities, 3.1.1 Perform customer and market intelligence analysis, 3.1.2.2 Determine target segments, 3.1.2 Evaluate and prioritize market opportunities, 3.1.2.3 Prioritize opportunities consistent with capabilities and overall business strategy, 3.2.1.2 Develop value proposition including brand positioning for target segments, 3.2 Develop marketing strategy, 3.2.1 Define offering and customer value proposition, 3.2.1.3 Validate value proposition with target segments  Industry: Chemicals, Consumer Products/Packaged Goods, Electronics, Entertainment, Financial Services/Banking, Hospitality, Printing & Publishing, Restaurant 
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Trends in Sales Tools and Structures

Leading sales organizations work to integrate the latest IT tools into their sales processes.

Type: Best Practices and Business Drivers  Topics: Business Excellence, Information Systems, Knowledge and Information Management, Information Technology, Sales Management, Sales and Marketing, Salesforce Automation  Processes: 3.1.1.1.1 Understand consumer needs and predict customer purchasing behavior, 3.1.1 Perform customer and market intelligence analysis, 3.1.1.1 Conduct customer and market research, 3.5.1.2 Identify leads, 3.5 Develop and manage sales plans, 3.5.1 Generate leads, 3.5.2.2 Manage customer relationships, 3.5.2 Manage customers and accounts 
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Segment Customers to Serve Them Better

APQC's perspective on best practices in Segment Customers to Serve Them Better, featuring case examples from Hill-Rom and First American Corporation.

Type: Best Practices and Business Drivers  Topics: Customer Segmentation, Customer-focused Processes and Functions  Processes: 3.1.1.2 Identify market segments, 3.1 Understand markets, customers, and capabilities, 3.1.1 Perform customer and market intelligence analysis 
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Leveraging the Power of the Web

APQC's perspective on best practices in Leveraging the Power of the Web, featuring case examples from Southwest Airlines, Ford Motor Company, Mary Kay, and Hallmark Cards, Inc.

Type: Best Practices and Business Drivers  Topics: Customer Service, Customer-focused Processes and Functions  Processes: 3.1.1.2 Identify market segments, 3.1 Understand markets, customers, and capabilities, 3.1.1 Perform customer and market intelligence analysis 
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APQC's Passport to Success Series/Branding

As technology becomes more transferable, the tangible advantages of one product or service over another become less perceptible to the increasingly cost-driven consumer.

Type: Reports and Books  Topics: Branding, Sales and Marketing  Processes: 3.1.1.2 Identify market segments, 3.1 Understand markets, customers, and capabilities, 3.1.1 Perform customer and market intelligence analysis, 3.3.5 Establish customer management measures, 3.0 Market and Sell Products and Services, 3.3 Develop sales strategy 
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Customer Relationship Management: Adding Competition Back to the Mix

Are organizations doing enough to build competitively superior customer relationships?

Type: Articles and White Papers  Topics: Customer Relationship Management, Customer-focused Processes and Functions  Processes: 3.1.1.2 Identify market segments, 3.1 Understand markets, customers, and capabilities, 3.1.1 Perform customer and market intelligence analysis, 5.3.1 Measure customer satisfaction with customer requests/inquiries handling, 5.0 Manage Customer Service, 5.3 Measure and evaluate customer service operations 
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New Product Development: Gaining and Using Market Insight (Best Practices Report)

In this APQC classic report, learn how to improve productivity and profitability, motivate teams, eliminate staid thinking, promote product performance, and foster best-practice ideas in New Product Development: ...

Type: Reports and Books  Topics: Customer Relationship Marketing, Customer-focused Processes and Functions, Customer Satisfaction, Customer Service, Product Development, Sales and Marketing  Processes: 2.2.1 Design, build, and evaluate products and services, 2.0 Develop and Manage Products and Services, 2.2 Develop products and services, 3.1.1.2 Identify market segments, 3.1 Understand markets, customers, and capabilities, 3.1.1 Perform customer and market intelligence analysis 
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  • Nonmember Price: $295.00
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Quality Approaches for the New Millenium - Buckman Case Study

This one-page profile of Buckman laboratories provides background information, along with the chemical manufacturer's best practices in quality approaches.

Type: Case Studies  Topics: Quality, Business Excellence  Processes: 3.1.1.2 Identify market segments, 3.1 Understand markets, customers, and capabilities, 3.1.1 Perform customer and market intelligence analysis 
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  • Nonmember Price: $50.00
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