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Embrace Clear and Consistent Accountability for New Product Development

When it comes to new product development, organizations need to make it clear who the decision makers are. It is vital that accountability is clearly defined at each level.

Type: Best Practices and Business Drivers  Topics: New Product Development, Product Development, Product Design, Product Management and Planning  Processes: 2.0 Develop and Manage Products and Services, 2.2.1.1 Assign resources to product/service project, 2.2 Develop products and services, 2.2.1 Design, build, and evaluate products and services, 2.2.1.2 Prepare high-level business case and technical assessment, 2.1 Manage product and service portfolio, 2.1.2.1 Identify potential improvements to existing products and services, 2.1.2 Define product/service development requirements, 2.1.3.1 Identify new technologies, 2.1.3 Perform discovery research, 2.1.4.1 Plan and develop cost and quality targets, 2.1.4 Confirm alignment of product/service concepts with business strategy, 2.1.5 Manage product and service life cycle, 2.1.5.1 Introduce new products/services 
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