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How IBM Categorizes and Measures Innovation

To turn innovative ideas into marketable strategies, models, products, or services, frameworks for action must be in place.

Type: Case Studies  Topics: Product and Service Innovation, Innovation, Operational and Process Innovation  Processes: 1.1.4 Establish strategic vision, 1.0 Develop Vision and Strategy, 1.1 Define the business concept and long-term vision, 1.2 Develop business strategy, 1.2.2.1 Define strategic options, 1.2.2 Evaluate strategic options to achieve the objectives, 1.2.3 Select long-term business strategy, 1.3 Manage strategic initiatives, 2.1 Manage product and service portfolio, 2.0 Develop and Manage Products and Services  Industry: Computers 
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