Search results

Results for: Database Marketing (x)
Create a Research Alert Live feed | Send Results to a Colleague
Leveraging Customer Information: Driving Strategic Direction and Marketing Profitability (Best Practices Report)

Find out why many leading organizations are changing their focus from the traditional four Ps (product, price, place, and promotion) to concentrating on the five Rs: relevance, receptivity, recognition, ...

Type: Reports and Books  Topics: Customer Relationship Management, Customer-focused Processes and Functions, Customer Relationship Marketing, Customer Segmentation, Database Marketing, Market Research, Strategic Planning, Organization and Management, Document Management, Knowledge and Information Management, Information Management, Information Systems, Information Technology, Data Management, Information Sharing  Processes: 3.1 Understand markets, customers, and capabilities, 3.0 Market and Sell Products and Services, 7.4.3 Manage information resources, 7.0 Manage Information Technology, 7.4 Manage enterprise information 
  • Relevance: 56%
  • Member Price: FREE
  • Nonmember Price: $395.00
  • Add to Cart
Syndicate content