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New Pig Corporation Breaks Barriers with B2B Branding

Many business-to-business (B2B) organizations keep branding in the background, but at New Pig, branding takes center stage.

Type: Case Studies  Topics: Branding, Sales and Marketing, Customer Loyalty, Customer-focused Processes and Functions, Customer Retention  Processes: 3.2.1.4 Develop new branding, 3.2 Develop marketing strategy, 3.2.1 Define offering and customer value proposition, 3.4.3.2 Develop marketing messages, 3.4 Develop and manage marketing plans, 3.4.3 Develop and manage media, 5.1.1.2 Analyze feedback of customer needs, 5.1 Develop customer care/customer service strategy, 5.1.1 Develop customer service segmentation/prioritization (e.g., tiers)  Industry: Machinery Equipment, Rubber & Plastics, Waste Management/Environmental 
  • Relevance: 80%
  • Member Price: FREE
Renewal Practices in Membership-driven Organizations 2006

This concise benchmarking report is the result of an online survey designed and posted by APQC in 2006. Fifty-six membership-driven organizations provided validated data concerning renewal rates for their members.

Type: Reports and Books  Topics: Customer Loyalty, Customer-focused Processes and Functions, Customer Relationship Management, Customer Relationship Marketing, Customer Retention, Measurement, Business Excellence  Processes: 3.1 Understand markets, customers, and capabilities, 3.0 Market and Sell Products and Services, 3.2 Develop marketing strategy  Industry: Non-Profit 
  • Relevance: 52%
  • Member Price: FREE
  • Nonmember Price: $19.95
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The Service Profit Chain and Building Customer Loyalty

In this article from Taking Knowledge and Best Practices to the Bottom Line , Gary Loveman, COO of Harrah's Entertainment, speaks about the tools and mechanisms his organization uses to develop knowledge to ...

Type: Articles and White Papers  Topics: Customer Acquisition, Customer-focused Processes and Functions, Customer Loyalty, Customer Relationship Management, Customer Retention, Customer Satisfaction, Customer Service, Service Quality, Product Development  Processes: 12.3.1 Develop KM strategy, 12.0 Manage Knowledge, Improvement, and Change, 12.3 Develop enterprise-wide knowledge management (KM) capability, 3.2 Develop marketing strategy, 3.0 Market and Sell Products and Services 
  • Relevance: 51%
  • Member Price: FREE
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