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- It's About People, Stupid!
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In this article, Gary Hoover discusses the importance of the human side of enterprise and how organizations can benefit from telling their own stories effectively.
Type: Articles and White Papers Topics: Branding, Sales and Marketing, Customer Relationship Marketing, Customer-focused Processes and Functions Processes: 3.2 Develop marketing strategy, 3.0 Market and Sell Products and Services, 3.2.1.4 Develop new branding, 3.2.1 Define offering and customer value proposition- Relevance: 53%
- Member Price: FREE
- Renewal Practices in Membership-driven Organizations 2006
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This concise benchmarking report is the result of an online survey designed and posted by APQC in 2006. Fifty-six membership-driven organizations provided validated data concerning renewal rates for their members.
Type: Reports and Books Topics: Customer Loyalty, Customer-focused Processes and Functions, Customer Relationship Management, Customer Relationship Marketing, Customer Retention, Measurement, Business Excellence Processes: 3.1 Understand markets, customers, and capabilities, 3.0 Market and Sell Products and Services, 3.2 Develop marketing strategy Industry: Non-Profit- Relevance: 49%
- Member Price: FREE
- Nonmember Price: $19.95
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- New Product Development: Gaining and Using Market Insight (Best Practices Report)
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In this APQC classic report, learn how to improve productivity and profitability, motivate teams, eliminate staid thinking, promote product performance, and foster best-practice ideas in New Product Development: ...
Type: Reports and Books Topics: Customer Relationship Marketing, Customer-focused Processes and Functions, Customer Satisfaction, Customer Service, Product Development, Sales and Marketing Processes: 2.2.1 Design, build, and evaluate products and services, 2.0 Develop and Manage Products and Services, 2.2 Develop products and services, 3.1.1.2 Identify market segments, 3.1 Understand markets, customers, and capabilities, 3.1.1 Perform customer and market intelligence analysis- Relevance: 48%
- Member Price: FREE
- Nonmember Price: $295.00
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- Leveraging Customer Information: Driving Strategic Direction and Marketing Profitability (Best Practices Report)
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Find out why many leading organizations are changing their focus from the traditional four Ps (product, price, place, and promotion) to concentrating on the five Rs: relevance, receptivity, recognition, ...
Type: Reports and Books Topics: Customer Relationship Management, Customer-focused Processes and Functions, Customer Relationship Marketing, Customer Segmentation, Database Marketing, Market Research, Strategic Planning, Organization and Management, Document Management, Knowledge and Information Management, Information Management, Information Systems, Information Technology, Data Management, Information Sharing Processes: 3.1 Understand markets, customers, and capabilities, 3.0 Market and Sell Products and Services, 7.4.3 Manage information resources, 7.0 Manage Information Technology, 7.4 Manage enterprise information- Relevance: 48%
- Member Price: FREE
- Nonmember Price: $395.00
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- Leveraging Call Center Investments to Enhance Customer Satisfaction (Best Practices Report)
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Examine the role call centers play through enhancing organizational customer satisfaction systems in Leveraging Call Center Investments to Enhance Customer Satisfaction .
Type: Reports and Books Topics: Customer Relationship Marketing, Customer-focused Processes and Functions, Customer Satisfaction, Customer Service Processes: 5.1.2 Define customer service policies and procedures, 5.0 Manage Customer Service, 5.1 Develop customer care/customer service strategy, 5.3.3 Measure customer satisfaction with products and services, 5.3 Measure and evaluate customer service operations- Relevance: 48%
- Member Price: FREE
- Nonmember Price: $395.00
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