Search results
- New Pig Corporation Breaks Barriers with B2B Branding
-
Many business-to-business (B2B) organizations keep branding in the background, but at New Pig, branding takes center stage.
Type: Case Studies Topics: Branding, Sales and Marketing, Customer Loyalty, Customer-focused Processes and Functions, Customer Retention Processes: 3.2.1.4 Develop new branding, 3.2 Develop marketing strategy, 3.2.1 Define offering and customer value proposition, 3.4.3.2 Develop marketing messages, 3.4 Develop and manage marketing plans, 3.4.3 Develop and manage media, 5.1.1.2 Analyze feedback of customer needs, 5.1 Develop customer care/customer service strategy, 5.1.1 Develop customer service segmentation/prioritization (e.g., tiers) Industry: Machinery Equipment, Rubber & Plastics, Waste Management/Environmental- Relevance: 70%
- Member Price: FREE
- How Best-Practice Organizations Use Customer Information
-
Most organizations collect information about their customers, but few know which data to rely on and how to use it. Best-practice organizations handle customer information differently from the average organization.
Type: Best Practices and Business Drivers Topics: Customer Loyalty, Customer-focused Processes and Functions, Customer Relationship Management, Customer Satisfaction, Customer Segmentation Processes: 5.1.1.1 Analyze existing customers, 5.1 Develop customer care/customer service strategy, 5.1.1 Develop customer service segmentation/prioritization (e.g., tiers), 5.3.3.3 Analyze product and service satisfaction data and identify improvement opportunities, 5.3 Measure and evaluate customer service operations, 5.3.3 Measure customer satisfaction with products and services Industry: Financial Services/Banking, Retail/Catalog/Mail Order- Relevance: 67%
- Member Price: FREE
- Nonmember Price: Download FREE
- Increasing Customer Loyalty
-
APQC's perspective on best practices in Increasing Customer Loyalty, featuring case examples from Dow Chemical, Motorola, Harrah's Entertainment, and Cisco Systems.
Type: Best Practices and Business Drivers Topics: Customer Loyalty, Customer-focused Processes and Functions Processes: 3.3.5 Establish customer management measures, 3.0 Market and Sell Products and Services, 3.3 Develop sales strategy- Relevance: 42%
- Member Price: FREE
- Renewal Practices in Membership-driven Organizations 2006
-
This concise benchmarking report is the result of an online survey designed and posted by APQC in 2006. Fifty-six membership-driven organizations provided validated data concerning renewal rates for their members.
Type: Reports and Books Topics: Customer Loyalty, Customer-focused Processes and Functions, Customer Relationship Management, Customer Relationship Marketing, Customer Retention, Measurement, Business Excellence Processes: 3.1 Understand markets, customers, and capabilities, 3.0 Market and Sell Products and Services, 3.2 Develop marketing strategy Industry: Non-Profit- Relevance: 41%
- Member Price: FREE
- Nonmember Price: $19.95
- Add to Cart
- Calculating and Reporting Customer Profitability - FedEx Case Study
-
Since its founding in 1971, FedEx has been providing transportation solutions while organized as a collection of companies.
Type: Case Studies Topics: Customer Loyalty, Customer-focused Processes and Functions, Customer Segmentation, Customer Service, Customer Value Analysis Processes: 1.1.2 Survey market and determine customer needs and wants, 1.0 Develop Vision and Strategy, 1.1 Define the business concept and long-term vision Industry: Transportation/Freight Carriers- Relevance: 41%
- Member Price: FREE
- Nonmember Price: $50.00
- Add to Cart
- Calculating and Reporting Customer Profitability - Zippo Case Study
-
Founded in 1932, the Zippo Manufacturing Company creates various products including lighters and accessories. Zippo uses on-time delivery and order fill rate to measure customer performance.
Type: Case Studies Topics: Customer Loyalty, Customer-focused Processes and Functions, Customer Segmentation, Customer Service, Customer Value Analysis Processes: 1.1.2 Survey market and determine customer needs and wants, 1.0 Develop Vision and Strategy, 1.1 Define the business concept and long-term vision Industry: Durable Goods- Relevance: 41%
- Member Price: FREE
- Nonmember Price: $50.00
- Add to Cart
- Calculating and Reporting Customer Profitability - Wachovia Case Study
-
The Wachovia Corporation (Wachovia) is the fourth largest bank holding company in the United States with total assets of approximately $500 billion.
Type: Case Studies Topics: Customer Loyalty, Customer-focused Processes and Functions, Customer Segmentation, Customer Service, Customer Value Analysis Processes: 1.1.2 Survey market and determine customer needs and wants, 1.0 Develop Vision and Strategy, 1.1 Define the business concept and long-term vision Industry: Financial Services/Banking- Relevance: 41%
- Member Price: FREE
- Nonmember Price: $50.00
- Add to Cart
- Calculating and Reporting Customer Profitability - North Shore Credit Union Case Study
-
Founded in 1941, North Shore Credit Union is a small, member-based financial services institution located on the upper North Shore of Vancouver, Canada.
Type: Case Studies Topics: Customer Loyalty, Customer-focused Processes and Functions, Customer Segmentation, Customer Service, Customer Value Analysis Processes: 1.1.2 Survey market and determine customer needs and wants, 1.0 Develop Vision and Strategy, 1.1 Define the business concept and long-term vision Industry: Financial Services/Banking- Relevance: 41%
- Member Price: FREE
- Nonmember Price: $50.00
- Add to Cart
- Calculating and Reporting Customer Profitability - Marriott Case Study
-
Marriott was founded in 1927 by John and Alice Marriott as an A&W root beer stand in downtown Washington D.C.
Type: Case Studies Topics: Customer Loyalty, Customer-focused Processes and Functions, Customer Segmentation, Customer Service, Customer Value Analysis Processes: 1.1.2 Survey market and determine customer needs and wants, 1.0 Develop Vision and Strategy, 1.1 Define the business concept and long-term vision Industry: Hospitality- Relevance: 41%
- Member Price: FREE
- Nonmember Price: $50.00
- Add to Cart
- Calculating and Reporting Customer Profitability (Best Practices Report)
-
Enhance your customer investment portfolio by creating and executing competitive customer value propositions with Calculating and Reporting Customer Profitability .
Type: Reports and Books Topics: Customer Loyalty, Customer-focused Processes and Functions, Customer Satisfaction, Customer Segmentation, Customer Service, Customer Value Analysis Processes: 1.1.2 Survey market and determine customer needs and wants, 1.0 Develop Vision and Strategy, 1.1 Define the business concept and long-term vision- Relevance: 41%
- Member Price: FREE
- Nonmember Price: $395.00
- Add to Cart