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The Transformation of Financial Planning and Analysis at Discovery Communications

To satisfy shareholders, auditors, and boards of directors, organizations must provide granular analysis of past performance and reliable profitability forecasts.

Type: Case Studies  Topics: Accounting, Finance and Accounting, Forecasting, Planning, budgeting, and forecasting, Budgeting, Financial Analytics, Performance Management, Capital Planning/Allocation  Processes: 8.1.1 Perform planning/budgeting/forecasting, 8.0 Manage Financial Resources, 8.1 Perform planning and management accounting, 8.1.1.1 Develop and maintain budget policies and procedures  Industry: Broadcasting/Radio/TV/Cable/Media, Entertainment 
  • Relevance: 83%
  • Member Price: FREE
Using Customer Segmentation to Innovate

Customer segmentation is about more than marketing. It can translate into better new product/service development and innovation.

Type: Articles and White Papers  Topics: Customer Relationship Management, Customer-focused Processes and Functions, Customer Segmentation, Product and Service Innovation, Innovation  Processes: 2.1.2.2 Identify potential new products and services, 2.1 Manage product and service portfolio, 2.1.2 Define product/service development requirements, 2.2.2.2 Conduct customer tests and interviews, 2.2 Develop products and services, 2.2.2 Test market for new or revised products and services, 3.1.1.2 Identify market segments, 3.1 Understand markets, customers, and capabilities, 3.1.1 Perform customer and market intelligence analysis, 3.1.2.2 Determine target segments, 3.1.2 Evaluate and prioritize market opportunities, 3.1.2.3 Prioritize opportunities consistent with capabilities and overall business strategy, 3.2.1.2 Develop value proposition including brand positioning for target segments, 3.2 Develop marketing strategy, 3.2.1 Define offering and customer value proposition, 3.2.1.3 Validate value proposition with target segments  Industry: Chemicals, Consumer Products/Packaged Goods, Electronics, Entertainment, Financial Services/Banking, Hospitality, Printing & Publishing, Restaurant 
  • Relevance: 79%
  • Member Price: FREE
The Engagement/Service Connection

At Harrah’s New Orleans, customer satisfaction starts with engaged employees.

Type: Articles and White Papers  Topics: Employee Satisfaction and Engagement, Human Capital Management, Employee Communication, Culture, Organization and Management  Processes: 6.4.3.3 Review retention and motivation indicators, 6.4 Reward and retain employees, 6.4.3 Manage employee assistance and retention, 6.6 Manage employee information, 6.0 Develop and Manage Human Capital  Industry: Amusement/Recreation Services, Entertainment, Food/Beverage/Restaurant, Hospitality 
  • Relevance: 54%
  • Member Price: FREE
Improving Growth and Profits - Harrah's Entertainment Inc. Case Study

Harrah's Entertainment is a consumer marketing company that owns and operates 24 casinos across the United States.

Type: Case Studies  Topics: Customer-focused Processes and Functions, Sales and Marketing  Processes: 3.0 Market and Sell Products and Services, 7.0 Manage Information Technology  Industry: Entertainment 
  • Relevance: 50%
  • Member Price: FREE
  • Nonmember Price: $50.00
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