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Results for: Direct Marketing 
- Kraft Case Study
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This case study summarizes the key points presented at a site visit to Kraft Foods at its Rye Brook,NY office on July 10, 2001.
Type: Case Studies Topics: Branding, Sales and Marketing, Direct Marketing Processes: 3.2 Develop marketing strategy, 3.0 Market and Sell Products and Services, 3.3 Develop sales strategy- Relevance: 54%
- Member Price: FREE
- Nonmember Price: $50.00
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- Maximizing Marketing ROI: Colgate Case Study
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From APQC's 2001 Maximizing Marketing ROI report, this case study explains Colgate-Palmolive's best practices for developing, allocating, and accurately evaluating returns on investments in marketing.
Type: Case Studies Topics: Branding, Sales and Marketing, Direct Marketing, Marketing Processes: 3.2 Develop marketing strategy, 3.0 Market and Sell Products and Services, 3.3 Develop sales strategy- Relevance: 54%
- Member Price: FREE
- Nonmember Price: $50.00
- Add to Cart
