Improving Growth and Profits Through Relationship Marketing (Best Practices Report)
By APQCNovember 17, 2002
Discover best practices for the strategy, alignment, and measurement of relationship marketing in Improving Growth and Profits Through Relationship Marketing. Included are in-depth case studies of Canadian Imperial Bank of Commerce, Harrah's Entertainment, Mazda, Roche Pharmaceuticals, and Sears Canada.
Comments (0)
Be the first to comment!