Developing Competitively Superior Customer Relationships (Best Practices Report)
By APQCSeptember 30, 2004
Product Details
- 124 pages
- Price
- Hardcopy
- Your Price $345.00
- Members $50.00
- Add to Cart
- Electronic
- Your Price $295.00
- Members FREE
- Add to Cart
Focus on the competitive superiority of customer relationships to improve profitability and strategic advantage. In Developing Competitively Superior Customer Relationships, find out what you should consider about the competition when improving customer relationship management. Examine best practices for developing, integrating, and applying insight about competitors and customers while learning to see customer relationship management as a competitive strategy, not simply a series of customer-focused initiatives.
Included are in-depth case studies of Eastman Kodak, Fidelity Investments Institutional Services, Hudson's Bay, and Medrad.
Topics: Call Centers, Customer Service, Service Quality
Processes: 1.1.2 Survey market and determine customer needs and wants
Type: Reports and Books
Publisher: APQC
ISBN: 1-932546-29-4
Processes: 1.1.2 Survey market and determine customer needs and wants
Type: Reports and Books
Publisher: APQC
ISBN: 1-932546-29-4
0
Your rating: None