Developing Competitively Superior Customer Relationships (Best Practices Report)

Focus on the competitive superiority of customer relationships to improve profitability and strategic advantage. In Developing Competitively Superior Customer Relationships, find out what you should consider about the competition when improving customer relationship management. Examine best practices for developing, integrating, and applying insight about competitors and customers while learning to see customer relationship management as a competitive strategy, not simply a series of customer-focused initiatives.

Included are in-depth case studies of Eastman Kodak, Fidelity Investments Institutional Services, Hudson's Bay, and Medrad.