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Business-to-Business Branding: Building the Brand Powerhouse (Best Practices Report)

Published On:

April 07, 2001

Authored By:

APQC

Members-Only Content:

Examine emerging trends in business-to-business branding and uncover the characteristics of and requirements for success in Business-to-Business Branding: Building the Brand Powerhouse. Discover strategic ways to build powerful and enduring business-to-business brands in an increasingly competitive arena.

Type:

Reports & White Papers

Topics:

Sales and Marketing, Branding

Related Resources

Sales Key Benchmarks

APQC's Passport to Success Series/Branding

Relationship Marketing Collection

Call Centers and the Internet: Enhancing Customer Contact (Best Practices Report)

Brand Building and Communication: Power Strategies for the 21st Century (Best Practices Report)