Business-to-Business Branding: Building the Brand Powerhouse
By APQCApril 7, 2001
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- 213 pages
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Examine emerging trends in business-to-business branding and uncover the characteristics of and requirements for success in Business-to-Business Branding: Building the Brand Powerhouse. Discover strategic ways to build powerful and enduring business-to-business brands in an increasingly competitive arena.
Topics: KM Strategy, KM Implementation, KM Measures, KM Change Management
Processes: 3.2 Develop marketing strategy, 3.2.1.1 Define offering and positioning
Type: Reports and Books
Publisher: APQC
ISBN: 192859347X
Processes: 3.2 Develop marketing strategy, 3.2.1.1 Define offering and positioning
Type: Reports and Books
Publisher: APQC
ISBN: 192859347X
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