Brand Building and Communication: Power Strategies for the 21st Century (Best Practices Report)
By APQCMarch 31, 1999
Product Details
- 161 pages
- Price
- Hardcopy
- Electronic
Discover best practices in creating a memorable brand identity, communicating that identity to external and internal audiences, and measuring the results of various branding activities in Brand Building and Communication: Power Strategies for the 21st Century.
Topics: Branding, Customer-focused Processes and Functions, External Relationships, Organization and Management, Sales and Marketing
Processes: 1.2 Develop business strategy, 3.2.3 Define and manage channel strategy
Type: Reports and Books
Publisher: APQC
ISBN: 1928593127
Processes: 1.2 Develop business strategy, 3.2.3 Define and manage channel strategy
Type: Reports and Books
Publisher: APQC
ISBN: 1928593127
