APQC's Passport to Success Series/New Product Development

Functions involved in new product development (NPD)--including R&D, marketing, competitive intelligence, project management, and even corporate communications and HR--have both the advantages and challenges of being a primary focus of senior management's attention. Developing successful and innovative products is now a priority for many executives and, consequently, a strategic element of organizations' overall goals.

This Passport guidebook can help readers find areas for improved execution, integrate innovation throughout the NPD process, and learn from the best practices APQC has benchmarked at leading NPD programs since the early 1990s. The bottom line is that an adequate understanding of the NPD process must exist. Through more focused execution, organizations can both cultivate an industrious, innovative culture and hasten the NPD process. The result is better products at a lower cost and a reduced time-to-market.