APQC's Passport to Success Series/Customer Value Management

As one of the titles in the APQC's Passport to Success series, Customer Value Management: A Guide for Your Journey to Best-Practice Processes provides readers with a practical approach to implementing a successful customer value management program that enables the voice of the customer to resonate.

Based on years of research into the practices of leading organizations--and supported by examples of best practices and tips from actual practitioners--this book written by Khalid Hafiz and Scott Hendricks of Global Customer Value Management, LLC provides mechanisms to gauge current status, understand the components of customer value management, and determine how to deliver superior value to customers.