Good knowledge managers know that the real value of KM comes not when knowledge is shared, but when it is applied to a new situation—in other words, when the knowledge allows the organization to do something better, faster, cheaper, or more safely. One area where KM can generate a lot of value is the product development (PD) process. Ready access to past designs and lessons learned can empower PD teams to develop more innovative products, bring them to market faster, and avoid reinventing the wheel.