In APQC’s continuing series “Keys to Making Change Management Last” Robert Paterson, President of The Renewal Consulting Group, explains why culture change is easiest when people are desperate. He also explains the rules of culture change, how difficult it was to convince a bank to use email, and why culture change can be compared to a disease. 

You can follow Robert on Twitter at @robpatrob and read his blog 'Looking Beneath the Surface'.

APQC is embarking on a new study on this topic. Learn more about it at the study website: Transformational Change - Making It Last.